Logo Branding

Your logo is what makes you immediately recognizable. Your logo is the visual element for your business and it has three main functions:

• Identification - This is your company's identity in the marketplace. Just one quick, visible, symbol represents your company to the world outside the company doors. Many times it is your logo that a potential customer will see first. We all know how important first impressions are and that is one reason why your logo needs to be just right. It is the first impression for your company today and into the future.
• Distinction - Your logo should be designed in a manner that makes you distinct from your competition. It should make you recognizable and memorable amongst the many businesses that are similar to what you do.
• Communication - Your logo actually communicates a message about your company. Your message might be direct but it might also be subtle. There is no question that every logo has a message about the company it is representative to. What will your logo say about your company? Will it represent a serious, trustworthy, or professional company? Or will you stay with an old logo perhaps one that says you are outdated, even sloppy.

A logo design is used to identify both commercial and non-commercial entities. Some of the most recognizable logos belong to non profit organizations. Logo's are used to identify both academic and economic identities. Your logo design will be a mix of colors, shapes, fonts, and images. Remember your logo design should provide immediate recognition. The most successful businesses in the world have a successful logo design that's part of their branding package.

Far too many businesses attempt to combine image, business name, and logo together to get company recognition, when just a few thousands of images are actually recognized without being accompanied.

A much smarter and effective way to get the recognition you deserve and need is to have our team of professionals create a professional logo that your company will be recognized by.

We will create a unique logo by using color, letters, fonts, and additional graphic elements to create a logo that becomes recognizable and integral part of your business success. However, Color should never conflict with the functionality of your logo.

It's important to understand that your logo is not your branding. Rather your logo is an integral part of your branding strategy. Your logo is a symbol that helps consumer with instant brand recognition and this makes it a very powerful tool in your strategy. Let's look at a few examples.

• Take Apple Inc. with the apple that has a bite out of it. At one time it was made up of a rainbow of colors, but since then it has become a red color logo without any loss of recognition.
• Yet if Coke who has an easily recognizable red logo that is known world wide, was to change the color it would in FACt lose brand recognition. That's because a very long time ago the two competitors each took a color - Coke is recognized by its red colors and Pepsi by its blue colors. Even with the abandonment of their scripts they are still color recognized.
• Then there is IBM short for International Business Machines. These three short letters combined with the color blue has become synonymous with the company and seldom is it even referred to by its actual name of International Business Machines.

It is important to have your brand strategy in place before you begin the process of creating the logo. Your logo is a lot like a small ad for your company and if you don't have your brand strategy in place before you begin you might actually send the wrong message with your logo. Your brand recognition message must remain consistent in your logo to help increase consumer recognition.

We will work with you to turn the power up on your branding and ensure you have the best logo to represent who you are, and what our company is about.

Your Logo Design Should:

1. Be a strong, balanced image with minimal extras that could clutter its look.
2. Have a distinctive and bold design that makes it easy to see at a glance.
3. Have graphic imagery appropriate for your business.
4. Work well with your company name.
5. Be done in a font that is clear and easy to read.
6. Communicate your business clearly.
7. Look good in black and white as well as in color.

We Will Create a Distinctive Tag Line

Another Key Element of branding is to create a distinctive tag line. A tag line is made up of three to seven word phrase that accompany your logo. It expresses your company's most important benefits and/or what you want your customers to remember about working with you.

You can think of your tag line as the period of your sentence - an integral part of your message.